Typical independent exhibition participation (per event)
Minimum stand rental: €4,000 – €7,000
Stand construction & basic furniture: €1,500 – €3,000
Travel (2 sales staff): €1,800 – €3,000
Accommodation (4–5 nights): €1,200 – €2,000
Local transport & logistics: €300 – €600
Printed marketing materials: €500 – €1,000
Total typical initial cost:
€9,300 – €16,600 (excluding internal time and opportunity cost)