Ivanna Rukin is an internationally educated industrial executive and entrepreneur with 17+ years of hands-on experience connecting world-leading construction-equipment manufacturers and factories with emerging international markets. Ivanna Rukin specializes in foundation and piling equipment, vibro-technology, specialized high-ticket industrial sales, emerging-market entry, international distribution networks and cross-border commercial and financial structuring. She combines Global Executive MBA-level management education with extensive field execution across 12 markets and a track record exceeding 730 international equipment deliveries.
International Business Development Executive | Emerging New Market Entry | Industrial & Construction Equipment
Finland | +358 50 360 8180 | ivanna.rukin@machinist.fi
Download CV International Business Development Executive | Emerging New Market Entry | Industrial & Construction Equipment
Finland | +358 50 360 8180 | ivanna.rukin@machinist.fi
Work Experience
CEO, Managing Partner
at Machinist Oy
at Machinist Oy
Leads a 23-year international dealer of piling and foundation-construction equipment, active across Kazakhstan, Ukraine, Georgia, Azerbaijan, Turkmenistan, Uzbekistan, and Mongolia. Extended operations into the Gulf (UAE, Saudi Arabia) in 2024, applying the same distributor model to a new region.
Represents MOVAX, Junttan, ICE, and PVE; sustains a 23-year MOVAX (470+ units) and 18-year Dieseko Group (260+ units) partnership — part of a 730+ machine delivery record. Grew company turnover 127% in 2025 vs. 2024; leads a cross-functional team across sales, service, and marketing.
EduPile — Foundation Construction EdTech Platform
Co-founded an EdTech platform for the foundation-construction industry with Finnish universities and manufacturer partners. Founding participant and managing partner; convenes the country's largest annual foundation-construction conference.
Represents MOVAX, Junttan, ICE, and PVE; sustains a 23-year MOVAX (470+ units) and 18-year Dieseko Group (260+ units) partnership — part of a 730+ machine delivery record. Grew company turnover 127% in 2025 vs. 2024; leads a cross-functional team across sales, service, and marketing.
EduPile — Foundation Construction EdTech Platform
Co-founded an EdTech platform for the foundation-construction industry with Finnish universities and manufacturer partners. Founding participant and managing partner; convenes the country's largest annual foundation-construction conference.
Senior Operations Officer
at Larsen Group
at Larsen Group
Directed international distribution-network and franchise management, overseeing operations across international markets for foundation construction equipment, vibro-technology & heavy machinery, and after-sales support.
Expansion Project Manager | Jul 2010 – Jan 2013
Managed projects based on expansion strategies in international markets, covering marketing strategy, dealership & distribution network development, and after-sales/technical support chains.
Financial Department Manager | Jul 2007 – Jul 2010
Responsible for financial management and reporting functions; played a key role in achieving overall revenue growth from start-up to €21m annual revenue.
Expansion Project Manager | Jul 2010 – Jan 2013
Managed projects based on expansion strategies in international markets, covering marketing strategy, dealership & distribution network development, and after-sales/technical support chains.
Financial Department Manager | Jul 2007 – Jul 2010
Responsible for financial management and reporting functions; played a key role in achieving overall revenue growth from start-up to €21m annual revenue.
Financial Department Manager
at Logimix Ltd
at Logimix Ltd
Financial Department Manager | Aug 2005 – Jul 2006
Transport and logistics agent specializing in international military air-cargo and charter flights; reported directly to the CEO.
Financial Controller | May 2002 – Aug 2005
Project Manager, Software Integration | Nov 2000 – May 2002
Led ERP and accounting software integration projects.
Transport and logistics agent specializing in international military air-cargo and charter flights; reported directly to the CEO.
Financial Controller | May 2002 – Aug 2005
Project Manager, Software Integration | Nov 2000 – May 2002
Led ERP and accounting software integration projects.
Education
Global Executive MBA (GEMBA) — Rotman–SDA Bocconi joint programme
SDA Bocconi School of Management (Milan, Italy) · UCLA Anderson School of Management (Los Angeles, USA) · Copenhagen Business School (Denmark) · Fudan University (Shanghai, China) | 2012 – 2014
BBA, Commercial Law
Laurea University of Applied Sciences, Finland | 2006–2011
International activities: Cambridge Judge Business School, University of Cambridge (UK)
International activities: Cambridge Judge Business School, University of Cambridge (UK)
Contract Law
State University of Finance and Economics | 2009–2010
Activities: Post-Crisis Recovery Forum 2009; Scientific Networking of Commercial Law Academy.
Activities: Post-Crisis Recovery Forum 2009; Scientific Networking of Commercial Law Academy.
Accounting
Helsinki Business College, Finland | 1999–2002
Advisory Value Proposition
• Market feasibility — assessing entry to new emerging markets (Central Asia, the Caucasus, and adjacent CIS/Gulf).
• Distributor strategy — designing dealer and franchise networks for industrial and infrastructure-linked equipment.
• Partnership structuring — negotiating manufacturer, joint-venture, and M&A agreements in emerging markets.
• Stakeholder lobbying and navigation — engaging government and institutional buyers tied to infrastructure projects.
• Cross-border financial structuring — designing payment and transaction structures for international trade and cross-border fund transfers.
• Market education — building localized training and credibility programmes ahead of direct sales.
• Distributor strategy — designing dealer and franchise networks for industrial and infrastructure-linked equipment.
• Partnership structuring — negotiating manufacturer, joint-venture, and M&A agreements in emerging markets.
• Stakeholder lobbying and navigation — engaging government and institutional buyers tied to infrastructure projects.
• Cross-border financial structuring — designing payment and transaction structures for international trade and cross-border fund transfers.
• Market education — building localized training and credibility programmes ahead of direct sales.
Areas of Expertise
International Market Development & Dealer Network Strategy
Building and scaling distribution networks for Nordic piling, vibro-technology, and heavy foundation-construction equipment across emerging and frontier markets (Central Asia, the Caucasus, Ukraine) — identifying market entry points, structuring dealer relationships, and navigating cross-border commercial complexity.
Foundation & Piling Technology Commercialization
Deep technical fluency in piling and vibro-technology equipment paired with the commercial judgment to translate Nordic engineering standards into viable offerings for new markets — bridging the gap between manufacturers and end-market contractors.
Industry Capacity-Building & Education
Co-founding EduPile demonstrates a track record of building training infrastructure for the foundation-construction sector — positioning her as someone who doesn't just sell into an industry but actively develops its talent pipeline and technical standards.
Institutional & Association Leadership
Founding the International Piling & Foundation Construction Association shows she convenes and organizes an industry at a structural level — setting standards, creating shared platforms, and giving her a voice that extends beyond any single company's commercial interests.
Languages
- EnglishFull professional proficiency
- FinnishNative / bilingual
- UkrainianNative / bilingual
- SpanishLimited working proficiency
Biography
I am a strategic consultant with over 20 years of leadership experience, including my role as CEO and Managing Partner of a 23-year international dealer of Nordic piling, vibro-technology, and heavy foundation-construction equipment across Central Asia, the Caucasus, and Ukraine. I help companies expand into emerging and international markets, optimize distribution channels, and develop growth strategies for complex, highly technical industries.
That experience extends well beyond direct selling. I co-founded EduPile, an EdTech venture for the foundation-construction industry, and was a founding participant and managing partner of the International Piling & Foundation Construction Association in Ukraine, which convenes the country's largest annual foundation-construction conference — proof that real market development is built on localization and institutional trust, not transactions alone.
My expertise covers building and scaling distributor and franchise networks, leading global M&A and joint ventures, and creating after-sales and technical-support ecosystems. I also specialize in international business-process integration and technology adoption (CRM, ERP, IoT/IIoT, AI).
Today, I partner with organizations on a flexible and remote basis, contributing to market entry strategies, crisis management, and operational excellence in the industrial sector.
That experience extends well beyond direct selling. I co-founded EduPile, an EdTech venture for the foundation-construction industry, and was a founding participant and managing partner of the International Piling & Foundation Construction Association in Ukraine, which convenes the country's largest annual foundation-construction conference — proof that real market development is built on localization and institutional trust, not transactions alone.
My expertise covers building and scaling distributor and franchise networks, leading global M&A and joint ventures, and creating after-sales and technical-support ecosystems. I also specialize in international business-process integration and technology adoption (CRM, ERP, IoT/IIoT, AI).
Today, I partner with organizations on a flexible and remote basis, contributing to market entry strategies, crisis management, and operational excellence in the industrial sector.
ivanna.rukin@machinist.fi
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